LAUNCH LAB
Create. Launch. Scale.
Take your brand from concept to success with our lab for new brands.
Let’s create something
great together.
Your product is your passion; bringing it to market is ours. We take care of everything needed to transform your vision into a compelling brand that connects with consumers.
With our proven methodology, we’ll guide you from strategy and positioning to design, website, and marketing. Our approach ensures you stand out by staying true to your brand while captivating the hearts and minds of your audience.
WHY THIS
PROGRAM
Perfect for brand launches or new entrants into the eCommerce space, this program offers a clear path to success in today’s crowded market. In a world where consumers crave authenticity and connection, we help you craft a brand that feels genuine, enriches lives, and speaks to your audience's values. We understand building a brand can be overwhelming and promise to guide you through every step with ease. You’ve got the product - we’ll help take care of the rest.
Upon completion, you will have a brand that attracts attention, content that engages and connects, website that converts, and marketing that builds loyalty.
What Makes Us Different?
Unique Brand Creation Methodology
We uncover the "why" behind your brand, understand your market, and craft strategies that connect authentically with your audience—through design, messaging, and more.
360 Strategies
to Launch & Grow
From content creation to marketing and social media, we provide the tools and tailored strategies you need for a successful go-to-market launch. But we don’t stop there—we empower you to sustain growth, drive engagement, and maximize impact well beyond day one of launch.
All-in-One Solutions
for Easy Execution
We provide everything you need under one roof to ensure a streamlined execution of your strategy. Our all-in-house approach eliminates unnecessary hurdles, saving you time and resources while setting you up for success. From affordable, beautifully designed websites to expert production services, we empower you to launch with confidence and grow your business effortlessly.
Your Brand’s Journey:
From Concept to Launch
We’ll take your brand from idea to execution through a set of seamless phases.
01
PHASE 1
Brand Development
We work together to build your brand’s foundation, ensuring it's grounded in strategy and purpose:
Brand Audit & Exercises
Competitor & Product Research
Vision, Mission, & Values
Target Audience Identification
Brand Positioning
Story & Messaging
PHASE 2
Brand Identity
We create a cohesive look, feel, and tone that reflects your brand’s essence:
Visual Identity
Brand Style & Creative Direction
Brand Voice & Personality
02
03
PHASE 3
Content & Marketing Strategy
We craft tailored strategies to engage your audience, drive growth, and build loyalty:
Content Strategy
Email and SMS Strategy & Build Out
Social Media Strategy & Build Out
Launch Campaign
04
PHASE 4
Website & Content Creation
We design and develop an elevated website that reflects your brand, with tailored content and optional custom production services:
Web Design & Development
Content Consultation & Production Recommendation
Content Production (Add-On) - Photography, Video
05
PHASE 5
Launch & Execute
We ensure your e-commerce brand is fully prepared and launched seamlessly, setting you up for success from day one:
Pre-launch Implementation & Set Up
Synchronized Launch of Website & Marketing Campaigns
Training & Teaching to Execute
Everything You Need to
Launch with Confidence
We equip you with all the essential tools and strategies to share your brand with the world and achieve eCommerce success.
Brand Strategy
➔
Brand Strategy ➔
Visual Brand Identity
➔
Visual Brand Identity ➔
Marketing & Content
➔
Marketing & Content ➔
Website Design & Development
➔
Website Design & Development ➔
BRAND STRATEGY & MESSAGING
Lay the foundation for success with a strategy that attracts consumers, aligns your team, and keeps you focused on your brand goals.
$11,000
Timeline:
4 Weeks
Vision, Mission, and Values: Define your brand's purpose, guiding principles, and long-term goals to inspire and shape your journey.
Target Audience Profile: Understand your audience’s demographics, psychographics, and behaviors to better address their needs and motivations.
Competitor & Product Research: Analyze market trends, competitor strategies, and product differentiators to make informed decisions.
Brand Positioning: Craft a unique selling proposition that sets your brand apart in the market.
Brand Story: Crystallize why your brand exists, helping consumers connect on an emotional level.
Brand Messaging & Keywords : Develop compelling messaging and key phrases that evoke authenticity and build loyalty.
Brand Voice & Personality Guide: Learn how to speak to your audience in the most powerful way
Brand Guideline: A fully customized brand bible for ensuring consistency across all brand touchpoints.
VISUAL BRAND IDENTITY
Tell your story across every platform with a cohesive brand identity that visually compels your audience.
$9,000
Timeline:
4 Weeks
Brand Design
Original Brand Marks: Suite of original logos to increase brand awareness and recognition. Includes 6 concepts to choose from.
Fonts, Colors, & Patterns : Design elements to tie your visual communications together beyond your logo
3 Brand Asset Examples: Showcase how your branding will look in real-world marketing materials.
Brand Style Guide: Go-to-guide on how to utilize all brand design elements (logo, typography, colors, patterns, brand assets) to achieve brand cohesion across platforms
Revisions
Three (3) rounds of revisions of brand logos, fonts, color palette, and pattern
Three (3) rounds of revision of your brand moodboards
Two (2) revisions of your full style guide to ensure we deliver a brand that you love
Extra revisions may incur additional charges
Brand Style & Creative Direction: The foundation for consistent visual communication through photography, videos, and design aesthetics
MARKETING & CONTENT
Engage and connect with your target audience with direction, tools, and assets to drive growth and brand awareness.
$16,500
Timeline:
4 Weeks
Content Strategy:
Developing a content strategy designed to build brand awareness, promote products, and engage consumers effectively, with the goal of increasing follower engagement and driving revenue growth.
Includes main content pillars, creative guidelines, content production recommendations, and creative tools to use.
Content production services, including photography and video, are available as an add-on for an additional cost.
Social Media Strategy:
Comprehensive strategy and guidelines for social media designed to boost brand awareness, capture interest, and enhance consumer engagement.
Includes platform audit and selection, content pillars, social media guidelines and tools, and 3 graphic templates to utilize.
Email/SMS Strategy:
Kickstart your direct marketing efforts with tailored strategies designed to build brand awareness, promote key products, enhance customer experience, and drive measurable growth and loyalty.
Includes content pillars, platform selection and implementation, email/sms guidelines, and 6 Email/3 SMS graphic templates to utilize.
Marketing Tools Training:
Training on how to use social platforms, email/sms platforms, marketing tools, and content tools. Also includes guidance on how to utilize reporting tools and key performance metrics for growth and optimization.
Launch Campaign & Marketing Assets:
Marketing assets for a multi-channel Launch Announcement campaign that effectively introduces and highlights your brand, including one email, one SMS, and one social media graphic.
Creation of first two weeks of social posts to effectively launch social accounts.
Creation of Email/SMS capture campaign, a Welcome Email/SMS series, and Cart Abandonment Series.
Includes
Two (2) rounds revisions of of each marketing templates
Does not include cost of content production and/or any 3rd party platform fees.
Cost of photography, video, and all content production can be added at an additional cost.
CUSTOM BRANDED WEBSITE
Captivate your audience with a seamless e-commerce experience on Shopify. We'll take a Shopify theme with all the essential features and functionality and tailor it to create a unique, branded website that reflects your vision and needs.
$19,500
Timeline:
6-8 Weeks
Design and Development
8 Web Pages: Homepage, About, Product, Collection, Contact, Shopping Cart, Customer Care, and Coming Soon Page.
Comprehensive strategic planning for your website, including wireframing and layout development, UI/UX-focused design, optimized content placement, and thoughtful integration of web design elements for an engaging user experience.
Shopify theme selection to ensure all necessary features and functionality are seamlessly integrated.
Mobile optimized with responsive functionality for better user experience
Integrations with Facebook/Instagram, Pinterest, and Email/SMS platforms
Website Copy: Copywriting and editing for the homepage and about page crafted to enhance brand knowledge while consistently upholding the brand message. Product copy and titles to be provided by the client or can be added on for an additional cost.
Website Content: Posting up to 20 products and 6 collections. All website content (images and video) is to be provided by the client. (Photo/Video services is available as an add on for an additional cost)
Website SEO: Optimize your site with strategic keywords across homepage, key collections, and key products to boost organic traffic.
Website Training: Learn to manage your site, monitor performance, and optimize for growth. We’ll cover backend management for updating content, products, collections, pages, and navigation, as well as guidance on how to analyze website performance, reporting tools, and targeting key performance metrics for growth and optimization.
Launch of Website: A synchronized website and campaign launch for a seamless go-live experience.
Includes
Design mockups of the homepage + two additional pages for layout, styling, and design direction including banners, buttons, and key call to actions
Two (2) rounds of revisions of the design mockups
Two (2) rounds revisions of the the final website
Extra revisions and/or design redo’s may incur additional charges.
Does not include cost of website platform, hosting, app addons, and 3rd party fees.
Project management to resolve any issues, ensure assets received in a timely manner, and launch date is achieved.
The Investment
Your brand’s journey to success is an investment in its future. Below is the breakdown of costs and payment terms to get your brand ready to thrive in eCommerce.
Note: Many agencies charge a minimum of $100k for similar services. Our pricing is designed to be more cost-effective, offering high-quality solutions that are accessible to both small and large businesses.
Total Program Price:
$56,000
Brand Strategy & Messaging: $11,000
Visual Brand Identity: $9,000
Marketing & Content Strategy: $16,500
Website & Launch: $19,500
Payment Terms
20% Initial Deposit
20% at the Start of Phase 2 (Brand Identity)
20% at the Start of Phase 3 (Marketing & Content Strategy)
20% at the Start of Phase 4 (Website & Launch)
20% at the Completion of Phase 5 (Launch Execution)
Excited to Get Started?
Schedule a call to explore next steps and bring your vision to life.
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READY TO SCALE YOUR BUSINESS?
Explore our optional add-on services for ongoing support and growth.
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NEED CONTENT PRODUCTION?
Explore our creative services, including photography and video, to elevate your brand.